protective and pure ingredients found in rare and extreme environments
Hello! I believe in good health, gratefulness, and in taking care of what God has given us - including ourselves! When we care for our bodies out of love then we can be zealous and confident. When our outside us matches the inside us - we can do so much more good in the world and help others. The thing is it's best to start with the inside us, and as we renew, the outside us renews too! Skincare is one component or arm of a healthy body-mind-spirit-soul-life. Stress, diet, exercise, the environment, and even hormones impact our skin regardless of the age or stage in life. So, I encourage you to not only think about skincare, but start committing to the inside work too. Truth and strength in beauty starts inside.
Why I started my small boutique business? #WHY1: One summer, after a high pressure job, I noticed deep expression lines and wrinkles. My business manager said I should be careful when I frown, or my face might stay that way. She was right! No matter how much money I spent, or what I tried -nothing worked. I grew tired of spending money on products I wasn’t sure I could trust. There were no percentages on peptides, and I wasn't sure about all the fillers or even what the ingredients were in many popular products. In fact, one day while in line at a popular skin care line in the mall, I witnessed a woman paying over $200.00 for a commercial high end cream. There were no details on the jar or keys to ingredients. The sales rep couldn't explain what the cream did or what was in it. I decided at that moment to launch my own formula "Soreal" because I knew I could trust myself to do what's right and most effective. So, I took chemistry and formulating courses and work out of my own lab. I discovered the power of peptides - chains of amino acids that can behave like pharma and be very targeted. I am a believer in next-generation peptides with clinical research behind them. (By the way, I was among the first to formulate with peptides - even before big box brands). My peptides come from Europe and are in effective percentages. Does your brand tell you the percentages of active or cell communicating ingredients? Does your brand comprise 75% or more organic ingredients? Or are you buying a jar of something you can't even pronounce with few effective ingredients? Does your product have hazardous ingredients? Can your product customize and individualize ingredients for you? #WHY2. My second big why was because my daughter had very sensitive skin PCOS related acne or rosacea in her teens and early twenties and I wanted to create gentle and effective products that would help her. It turned out that there were many individuals with sensitive skincare needs without reliable products, in fact many shared with me that if you looked under their sink - you'd see an array of wasted money and full bottles of products.
#WHY3. Smaller is better and less is more. My products are freshly formulated just for you in small batches keeping consistency stable and pure. Being a small boutique business allows me to test new formulas, select only the finest ingredients, and customize or individualize products. I've formulated for naturopathic doctors, compounding pharmacies, niche boutiques, medical fitness centers and private clients - and while I've been contacted by promoters and producers related to Shark Tank and infomercials, I made an intentional decision to stay small in order to keep on keepin' it Soreal.
Love to you and all you do! Christina B.
(This is my second launch, Soreal Naturals DBA Soreal Skincare began in 2011 and also houses my Pure Extremes skin care line for sensitive skin and custom formulating. Both operate as a DBA for Guymand Sorrell LLC.)